Netflix released Max, an interesting interface to find movies on the PS3. Todd Yellin, VP of Product Experience at Netflix, describes Max on the Netflix Community blog as "rumored to be the child of Siri and HAL 9000."
More and more U.S. Netflix members will get this experience during the upcoming weeks. If Max performs at the level he promises, we’ll expand his repertoire and make him available on other devices in the future, likely the iPad next. If you're outside the U.S., sorry Max will be available to our U.S. members only for now. Please welcome Max and let us know if he misbehaves and fails to demonstrate the A-level performance we demand at Netflix.