Film reviewer Amy Biancolo from the Houston Chronicle on Netflix's movie recommendations, "How Does Netflix Know?"
No one reaches into my brain and does it for me. And I certainly don't review anything until I've actually seen it; there isn't some preemptive crank deep within me that coughs up opinions before the film unspools. I'm not that biased.
So imagine my amazement when Netflix coughs them up for me -- when it predicts, with scary accuracy, which movies I'm sure to enjoy because I've already confessed to enjoying some other, vaguely similar movies. If you belong to Netflix, you're already familiar with this process, but if you don't, here's how it works: As a member, I'm invited to rate any film or TV show in its vaults on a scale of one to five stars. One star is "Hated It," three is "Liked It," five is "Loved It."
Thanks to Lorell for sending this in.