Woot has some of the best copywriting, and tonight they wrote an ode to Quikster CEO Andy Rendich in the copy for a Lenovo Notebook computer.
You Did The Best You Could
This Lenovo Intel Dual-Core Laptop with 15.6” LED Display? It’s dedicated to all those who never got their shot.
Andy Rendich. CEO of Qwikster for about a week. You didn’t ask for the media frenzy. You just woke up and came into the office one morning to find out your boss had gone insane. But instead of walking away, as a lesser man might do, you took one for the team. You put your name on that disaster-in-progress and told the world… well, nothing really, because you didn’t even have time to figure out a business plan. But you were gonna do it, pal. You were gonna bring the heat. It was your moment to shine.
And today, you’re just back to the old office, because Qwikster is no more.
Andy, it’s not your fault, okay? You’re like this refurbished Lenovo Intel Dual-Core Laptop with 15.6” LED Display. It’s got a sweet 2.13GHz processor, and 2GB of DDR3 memory, and a 320GB hard drive, plus Window 7 Home Premium, 802.11b/g/n Wi-Fi, and a 15.6” widescreen LEDdisplay. It’s ready to work, and work hard. But nobody gives it a chance, do they? Just like you, man. Just like you.
You can read the rest of the copy on the Woot website.
It's interesting to note that Woot is now owned by Amazon, a Netflix competitor.