My two young daughters asked me over the weekend to install new Disney iOS apps that use the TV Everywhere model to allow streaming of show from Disney Channel, Disney Jr., and Disney XD (they're doing a serious ad blitz on the channels). The apps are slick and well-designed, and my we had to take the iPad away from my youngest because she would have spent the entire weekend watching her shows.
As Daniel Frankel on paidContent notes, the apps actually compliment Netflix's library by only offering a sampling of recent shows, while Netflix has entire seasons. This could change, of course, but in the meantime I can see my kids watching some shows on Netflix and others on the Disney apps. It'll be interesting to see if the free but authenticated apps get entire seasons or a few shows.