Netflix has hired Skype's Christopher LIbertelli to replace Michael Drobac as head of Netflix's goverment relations team. Libertelli will handle Netflix's relationship with goverments around the world, an increasingly important role as Netflix faces challenges from local competitors, broadband providers, etc.
Netflix's Chief Product Officer Neil Hunt announced a new feature for Netflix's Canadian subscribers that enables them to dramatically lower the bandwidth used by streaming.
Now Canadians can watch 30 hours of streaming from Netflix in a month that will consume only 9 GBytes of data, well below most data caps.
We made these changes because many Canadian Internet service providers unfortunately enforce monthly caps on the total amount of data consumed.
In the past, viewing 30 hours of Netflix could consume as much as 70 GBytes, if it was all in HD, and typically about 30 GBytes. While there is some lessening of picture quality with these new settings, the experience continues to be great.
Hunt also goes into detail about the new streaming settings:
We've created three settings:
"Good" - The default setting with good picture quality and lowest data use per hour (about 0.3 GBytes/hour)
"Better" - Better picture quality and medium data use per hour (about 0.7 GBytes/hour)
"Best" - Best picture quality and highest date use per hour (generally about 1.0 GBytes/hour - or up to 2.3 GBytes/hour when streaming HD content)
I can see how this feature would be useful for Netflix customers in the US on capped or mobile plans. Do you think Netflix should add this feature for US customers?
Fenot Tekle from Netflix PR announced on the Netflix blog that they will be adding 350 new Paramount titles for streaming (press release):
Canadians can now watch popular titles like “Iron Man 2" and "The Curious Case of Benjamin Button," and over time, we will add fan favorites like "Titanic" and "The Last Airbender," comedies like “Zoolander” and “Wayne’s World,” and beloved classics like “The African Queen,” “Sabrina” (1954) and “Terms of Endearment.”
You can view the entire list of titles available for streaming in Canada on InstantWatcher (about 1,348 titles).