Blockbuster #1 in the U.K.

Blockbuster is using their size to full advantage, expanding in the U.K. while fighting Netflix in the U.S., according to this story at Webuser.co.uk. They have aggressively launched with a free trial month offer, unlimited rentals at £13.99 per month, and as a result they are now the most-visited site according to the traffic measurement service Hitwise.

BrandRepublic lists the top 10 U.K. online rental services by traffic:

Hitwise top 10 online DVD rental sites
1. Blockbuster.co.uk 36.57%
2. Screenselect.co.uk 23.63%
3. Lovefilm.com 19.81%
4. Moviechoices.com 6.71%
5. Tescodvdrental.com 6.12%
6. Videoisland.com 3.51%
7. Movietrak.co.uk 1.34%
8. Webflix.co.uk 1.33%
9. Qflicks.co.uk 0.52%
10. Postadvd.com 0.26%

Netflix recently delayed U.K. expansion plans to focus on the increasing competition in the U.S. DVD-by-mail market.