Blockbuster is using their size to full advantage, expanding in the U.K. while fighting Netflix in the U.S., according to this story at Webuser.co.uk. They have aggressively launched with a free trial month offer, unlimited rentals at £13.99 per month, and as a result they are now the most-visited site according to the traffic measurement service Hitwise.
BrandRepublic lists the top 10 U.K. online rental services by traffic:
Hitwise top 10 online DVD rental sites
1. Blockbuster.co.uk 36.57%
2. Screenselect.co.uk 23.63%
3. Lovefilm.com 19.81%
4. Moviechoices.com 6.71%
5. Tescodvdrental.com 6.12%
6. Videoisland.com 3.51%
7. Movietrak.co.uk 1.34%
8. Webflix.co.uk 1.33%
9. Qflicks.co.uk 0.52%
10. Postadvd.com 0.26%
Netflix recently delayed U.K. expansion plans to focus on the increasing competition in the U.S. DVD-by-mail market.
Comments