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I opened my mailbox tonight to find a green envelope from Netflix promoting the November 5th release of Shrek 2.
Front:
Back:
Inside:
First Garfield, and now Shrek. These companies must be paying a lot to get their movies in front of more than 2 million rabid movie fans.
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I think advertising could be a huge revenue stream for Netflix. Movie and DVD advertising is just the beginning. How about pizza coupons or netflix specials, or coupons for movie tickets, dvd's etc. Could be a huge value add for customers and add to Netflix's bottom line as well.
I really can't believe they haven't done it already. As an investor, I'd like to think it's a trick up Hasting's sleeve to keep the new subscription price low without sacraficing profitability.
Since they read your site, can you put a suggestion out that they do more of this in the future?
Posted by: Netflix Investor | November 05, 2004 at 11:04 AM
Interesting...just got one of these myself. They are really having big promotions, with a free DVD from Blockbuster, and these envelopes at Netflix now.
Posted by: aviationwiz | November 05, 2004 at 12:28 PM
Mike, I just logged onto see if you on top of the green envelope story...As usual, you're all over it...I just got mine in the mail too! It's a nice change of pace. They should mix up the envelope colors for a nice change of pace...
Posted by: Dominic | November 05, 2004 at 04:26 PM
There's at least three versions of the envelopes! :)
http://www.wooba.com/archives/2004/11/05/netflix-shrek-2-green-envelopes
Posted by: dan | November 05, 2004 at 09:23 PM
i wish there were blue envelopes.
blue is the best color ever.
how about an "I ROBOT" or ROTK promo with blue?
i think that would be great.
it would be cool if they did pink for something too...
i was a bit surprised by the green envelope today,,, after getting so used to red ones for the past 2+ years.
Posted by: blubot | November 06, 2004 at 12:21 AM
I got one Friday with my Breaking all the rules DVD. I had two red, and one green. It was pretty surprising. :-)
Posted by: sonja | November 09, 2004 at 11:55 AM
Perhaps they want to disassociate themselves from the color red, given recent events.
Posted by: SB | November 09, 2004 at 06:05 PM
Please, no pink envelopes. I get enough strange looks from my neighbors at the mailbox with RED envelopes!
Posted by: | November 03, 2005 at 05:41 PM