Update: This was the big news from the investor call.
I was invited to join the Netflix "Friends List" last night and it's an extremely well thought-out way to share your love of movies with friends. It's also very viral -- you can even invite people that don't belong to Netflix to join.
Here's the invitation e-mail I received (I was asked to hide the name of the person that invited me):
This is the Friends List tab and page. Note the purple color on the tab, review stars, and the little purple person on movies a friend has seen:
This is the top of my queue. They put the little purple person next to movies your friends have seen:
I haven't had time to play with all of the features, but I like what I've seen so far. I have friends that I'd like to share movies and reviews with, and I can't wait to spend some time with it.
You view the friends page online at: https://www.netflix.com/FriendsLearnMore?.