Hacking NetFlix

Netflix One Month Free Trial for Friends & Family

Netflix is sending customers an e-mail with a one month free trail offer they can forward to friends & family.

Bertolli "Free Dinner & Netflix Movies for a Year" Contest

Bertolli is giving away 20 weekly "Free Dinner and Netflix movies for a year" prizes. You can enter once a day online at Bertolli Nights In.com.

Horror Site Giving Away 25 Six-Month Netflix Subscriptions

HorrorMovies.ca is giving away 25 six-month Netflix subscriptions:

We have 25 Net Flix Accounts good for 6months of free Net Flix up for grabs. So now you can partake in your favorite horror for free. In order to participate in this contest as usual you must be an active member of our community. To enter send an email to contests@horror-movies.ca make the subject 'NetFlix Terror' with your username on the boards, name age and mailing address and we will then pick 25 winners. Because NetFlix is only available this contest is only open to our American readers but if your Canadian and want it for a friend enter away! We do not mind!

How Netflix Uses E-mail to Communicates With Customers

The Bronto e-mail marketing blog has written a 2-part review review of how Netflix uses e-mail to communicate with customers: Netflix Gets Email - Part I & Part II).

I recently had a chance to hear Kelly Murtha, the Director of Relationship Management at Netflix, speak at the Email Evolution Conference in San Diego. As a new Netflix user I was interested to hear more about the email program that I had been just introduced to, and Kelly provided insight into what they're doing to really leverage the email channel.

Now, their emails aren't the most visually appealing things out there, but they are functional and effective. I don't want to get into too many low level details, they get a lot of that right. Consistent and appropriate from names, good subject lines, and attention to images-off rendering - it's all good, but I want to talk more about the strategy they have.

As a subscriber, how would you rate Netflix's use of e-mail? What could they do to improve communications with you?

Netflix Dramatically Increasing Online Ad Spending

Video Business reports that Netflix is dramatically increasing ad spending, Netflix Doubles Online Spending.

The largest U.S. movie-rental service via mail spent $49.5 million in online ads in January, up from $24.4 million a year earlier, Nielsen/NetRatings said in a statement. Netflix trailed only online comparison-shopping site NexTag and credit-report service Experian among U.S. online advertisers, the research firm said.

Tidbit from the story: "“We’re spending less to acquire subscribers than we did a year ago,” Swasey said."

Netflix & Jiminy Glick at The Spirit Awards

Netflix sponsored the Jiminy Glick show at the Spirit Awards, and NetflixNowPlaying has posted 8 of Glick's "interviews" on YouTube. In the following video Glick interviews Dennis Hopper (warning: cursing, NSFW):

How many Netflix logos can you spot in the background?

You can view additional interviews with Matt Dillon, Illeana Douglas, Ed Bagley, John Waters, Jason Reitman, Aaron Eckhart, and Allison Janney.

User-Created Commercial for Netflix

Found this spec commercial for Netflix on YouTube:

Netflix Customer Satisfaction Video on YouTube

Jmshanafelt posted a Netflix customer satisfaction video on YouTube:

I can't believe that Netflix included the admission by one customer that they kept a movie for 4 months.

via Rusty's Blog.

Netflix Mail Promotion Includes Popcorn Offer

Netflix sent out a new mail campaign that includes a $20 gift card for Dale & Thomas Gourmet Popcorn (if you act within 72 hours).

Netflix Part of Huge Holiday Marketing Campaign

The New York Times reports that Netflix is part of a multi-company marketing campaign to enable readers to program a custom film festival, Movies, TVs and Magazines Work Together in Web Campaign

The promotion, with a budget estimated at $2 million, will appear in the December issues of Country Living, Esquire, House Beautiful, O: The Oprah Magazine, Redbook and SmartMoney. Cards inserted into the issues — made to look like the red envelopes in which Netflix delivers DVDs to subscribers — will direct readers to six Web sites, which are to start this week.

On each Web site, Netflix will provide trailers for the 10 films, which can be watched on embedded players that demonstrate the look of the Ambilight screens found on Philips TV sets (Ambilight screens cast a glow on the wall surrounding the television monitor, complementing the color on the screen). Netflix subscribers can add the movies to their “Netflix queues,” or wish lists. Philips will also pay for free two-week trial subscriptions for visitors to the Web sites who are not already Netflix customers.