Netflix has launched a new profile feature that enables each household member to have different suggestions, Recently Watched and Instant Queue lists. If you remember the old Profiles feature, it enabled multiple queues under a single account.From the Netflix Community Blog:
Today, we are launching a new feature on Netflix that solves that problem and makes it even easier to find something that you will enjoy. You will be able to add additional profiles (up to 5) for each member of your household that uses Netflix. Each person will get personalized suggestions based on what they watch and rate, as well as separate Recently Watched and Instant Queue lists. You can also connect each person to a different Facebook account, to get personalized suggestions from your friends.
Here's a video that shows the new Profile feature by Eddy Wu, Netflix's director of Product Innovation.