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Jeff

I don't understand the outrage here...

What outrage? Mike obviously doesn't like commercials in theatres, and many people agree with him. You are already paying for the ticket, sitting through non-sense is irritating, we get enough of that everywhere else in the world like TV, billboards, radio etc.

You people know nothing about advertising.

David

I hate ads in theaters, specifically the ones that they force you to sit through before they actually show you the movie you came to see (note: I *like* previews...just hate the ads).
However, I could care less if they print ads on some "concession trays," or on posters in the lobby, or underneath my seat, or anything else. It's not like I go to the theater and stare at my...err...anything other than the movie, really.

Zachary

What the hell? Where did that story go about Amazon buying customflix????

-Z

David

I hate ads in theaters, specifically the ones that they force you to sit through before they actually show you the movie you came to see (note: I *like* previews...just hate the ads).
However, I could care less if they print ads on some "concession trays," or on posters in the lobby, or underneath my seat, or anything else. It's not like I go to the theater and stare at my...err...anything other than the movie, really.

David, actually you "couldn't care less." Sorry to nit. (pet-peeve) :)

Evan

"You people know nothing about advertising. "

No, the consumer knows everythign about advertising, it's the ego's of the companies that advertise that get it wrong. We, the consumer dictate what works and what doesn't, not the companies.

Evan

"You people know nothing about advertising. "

No, the consumer knows everything about advertising, it's the ego's of the companies that advertise that get it wrong. We, the consumer dictate what works and what doesn't, not the companies.

Here in the Sacramento area, we have several movie chains to choose from. I will *always* choose Century theaters over their competitors. Why? No ads! They have posters up all through the theater stating "No advertisements. Ever." (Or something to that effect.) Sure enough, when I saw Batman Begins, we got the normal dose of movie trailers/previews, but that's it! Same with Fantastic Four. (Note: before the trailers, Century does play music, movie trivia, and slide ads from local businesses. These I can tolerate. They play before the scheduled time of the movie, and they're not commercials.)

In contrast, a friend was complaining about seeing Fantastic Four at a United Artists theater: the entire pre-movie experience was ads! Commercials for TV series, products, etc.

I will not grace a UA/Regal/Edwards theater with my presence. Ever. (Unless, of course, they adopt a "no ad" policy like Century.)

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