Advertising Age reports that Blockbuster's ad agency, Doner, has resigned due to a lack of advertising.
Doner Chairman-CEO Alan Kalter said his agency in September chose to resign the account despite a 10-year relationship with Blockbuster due to a plummet in ad spending at the retailer: "There is no advertising spending whatsoever, currently or forecasted," Mr. Kalter said.Marketing spending at Blockbuster has roller-coasted in recent years, according to TNS Media Intelligence figures.
U.S. measured media spending for Blockbuster totaled $65 million in 2004, then more than doubled to $154.2 million in 2005, before sinking to $44.7 million in 2006, according to TNS.
Somebody was greedy. Blockbuster is using other means to promote themselves besides the kind of advertising produced by the ad agencies. BB should be better for the agency quitting.
Posted by: Old Timer Too | November 18, 2007 at 11:53 PM
I signed up prematurely. My spouse does not want Netflix at this time. Please remove me from membership.
Mary Rose Duffield
Posted by: Mary Rose Duffield | May 16, 2009 at 08:19 PM