Blockbuster's Ad Agency Resigns

Advertising Age reports that Blockbuster's ad agency, Doner, has resigned due to a lack of advertising.

Doner Chairman-CEO Alan Kalter said his agency in September chose to resign the account despite a 10-year relationship with Blockbuster due to a plummet in ad spending at the retailer: "There is no advertising spending whatsoever, currently or forecasted," Mr. Kalter said.

Marketing spending at Blockbuster has roller-coasted in recent years, according to TNS Media Intelligence figures.

U.S. measured media spending for Blockbuster totaled $65 million in 2004, then more than doubled to $154.2 million in 2005, before sinking to $44.7 million in 2006, according to TNS.

Comments

[Old Timer Too]

Somebody was greedy. Blockbuster is using other means to promote themselves besides the kind of advertising produced by the ad agencies. BB should be better for the agency quitting.

[Mary Rose Duffield]

I signed up prematurely. My spouse does not want Netflix at this time. Please remove me from membership.
Mary Rose Duffield