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Comments

Grant

ONCE AGAIN HANK, SHUT THE FCUK UP! YOU'RE NOTHING MORE THAN A NETFLIX PISSANT. YOU HAVE NO IDEA WHAT THE HELL YOU'RE SAYING AND YOU COME OFF AS BEING A TOTALLY SMACKED-ASS.

SINCE YOU DIDN'T RESPOND TO MY LAST REQUEST I DOUBT YOU HAVE THE BALLS TO RESPOND TO THIS ONE BUT IT REALLY DOESN'T MATTER SINCE MOST PEOPLE HERE KNOW WHAT A PUNK-ASSED FOOL YOU ARE!

Mj

I understand you are getting rid of it- I do. What annoys me is that time after time of asking where features of the Community section went, you all kept denying that you were getting rid of it, saying "oh NO, we are definitely not taking that Friends section away".
WTF...just be upfront next time.

Hank

@Uhuhhs, it makes sense if the most active users are taking up a disproportionate share of resources.

Since Netflix has an all-you-can-eat business model those "most active users" will typically be their least profitable customers (many of them are actually costing Netflix money every month). Not only do they run through more discs per month, but they are also often the most demanding customers - e.g. those willing to call up Netflix support many, many times.

It's more economical for other social networking sites to link into Netflix than for Netflix to develop and maintain its own code. Other sites can also provide different interfaces, features and networks that suit different users. Other networks can also be more inclusive, you can share movie ideas with non-Netflix users and you can share non-movie ideas with your Netflix friends.

This also will move the costs of such features to those who actually use them, rather than forcing the majority who don't use those features to subsidize them.

In a lot of ways it doesn't make any sense to have a dedicated social network just for movie lovers and just for Netflix members.

Netflix is unlikely to give a complete roadmap for future change, so you could assume that eventually everything might go away. What they will do will depend a lot on:

1) how quickly and seamlessly social networking sites incorporate Netflix functionality

2) other changes they make to the Netflix website or back-end that might require extensive work to keep those old features

3) the actions and effectiveness of their competitors in the movie rental business

In some ways this is very similar to what they did with the Roku streaming box. Netflix could have kept the box in-house, but opening the box up to other products and opening their streaming business up to other devices made much more sense.

Hank

@Grant, there's a new facebook group for you to join to show your support for the cause. It's already up to 59 members (0.058% of the members of the official Netflix group)!

Hank

@Mj, I don't think they ever said that they would never take those features away. All they ever said was that the features hadn't gone away, that they were just temporarily unavailable or broken for whatever reason.

Netflix has been giving very clear signals that community features were on the way out for the last two years. The only uncertainty was when and if anything else would take their place.

yoohoo

Hank - "All they ever said was that the features hadn't gone away, that they were just temporarily unavailable or broken for whatever reason."

hank, you do realize you're posting on a blog entry where netflix apologized to its customers for not being more upfront with them, right?

Hank

I don't get your point, yoohoo, in that it doesn't conflict with anything I've said.

AFAIK, Netflix has never set out to lie to their customers. Yes, they have not been upfront with their customers about all of their future plans (especially when those plans are uncertain). They also aren't going to inform every support representative of those future plans so it's possible, maybe even probable, that some would overstate their commitment to community features and even more likely that a customer would read far more into what those reps have said.

yoohoo

Netflix has never set out to lie to their customers
"not being upfront" - dishonest
especially when those plans are uncertain
if one week you're telling customers to go ahead and keep using features that ONE week later they said they are going to phase out that would indicate that plans were pretty certain. hence the apology.
They also aren't going to inform every support representative of those future plans
isn't this basically what they apologized for?
its hilarious that you're arguing that netflix handled this correctly when the blog entry itself contradicts what you're saying.

Tim Kinnaird

Big B.S. They snuck this one past to avoid an uproar similar to what happened with profiles. Bitching on a forum won't help. Do what I did and reduce your memebership. I went from four at a time to two at a time. Bottom line is the ONLY thing that interests a behemoth like netflix. I did some SERIOUS thinking about shit-canning the whole thing. They are lucky I'm a G.D. cinephile. Careful NF. Better build some 'good' time with me. Another kick in my groin and I'll be making due with Turner Classics.

Hank

Not being upfront is not equivalent to lying or being dishonest. Whether it is business, friendship or love, not everyone is completely upfront about their motives and plans. That does not make them dishonest, unless you want to dilute the meaning of the word until it is meaningless.

Every company will tell you to keep using a feature until they announce they are canceling it. That's kind of the reason they make an official announcement.

What they apologized for was 1) not announcing what they removed when they unveiled the latest changes, and 2) not being more explicit that they were desupporting the community features over time (for those small number of clueless members who couldn't figure that out on their own).

#1 was a mistake. It's normal to only mention important new features in a press release, so it was an honest mistake. For a blog post to their die-hard fans they should have been a little more "upfront".

#2 is a judgment call. They apologized, but that does not mean that they plan to keep the world informed of every future change to the site. That would be idiotic.

This whole persecution complex you guys have over this issue is unfounded and just ridiculous. How would anything be different if they had told you a week, a month or a year earlier about any of these plans? You would have been just as pissed, just as irrational and even more obnoxious and demanding.

You guys have all kinds of misperceptions and misconceptions about Netflix and its motivations and just stick your head in the sand when someone explains what's going on. Then you are completely shocked when they act rationally as almost any business would. It's really hard to have sympathy for those who intentionally remain ignorant.

yoohoo

Whether it is business, friendship or love, not everyone is completely upfront about their motives and plans.
you have friends? lol
#1 was a mistake. It's normal to only mention important new features in a press release, so it was an honest mistake. For a blog post to their die-hard fans they should have been a little more "upfront".
translation - they apologized for fucking up

#2 is a judgment call. They apologized, but that does not mean that they plan to keep the world informed of every future change to the site. That would be idiotic.
I think its pretty obvious they don't plan to inform people in the future..especially when it comes to the removal of functionality.
How would anything be different if they had told you a week, a month or a year earlier about any of these plans?
just would have made them look like less of a bunch of bumbling assholes.
You would have been just as pissed, just as irrational and even more obnoxious and demanding.
so wanting the friends features back and voicing your opinion here on a blog that only a handful of people read IS irrational behavior. but obsessing over said blog and responding to nearly every single posting with the same redundant answers is NOT irrational behavior. okay then....

Hank

Wanting the friends features back and voicing your opinion is not irrational. Demanding the features back, making idle and useless threats, inferring unsubstantiated motives and calling them stupid and short-sighted is irrational and pointless.

My answers are only redundant when the questions are redundant. When you have something new to add (which is rare) I offer new insights. Which you will no doubt also ignore because you've made up your mind and have long since stopped listening.

I have many reasons both personal and professional for following Netflix and their business. Writing down my observations and opinions helps to clarify and validate them and also allows me to go back and see if my analysis was accurate.

To the uninformed and generally clueless I can understand how just making crap up and not listening to others can be more enjoyable and rewarding, so by all means carry on with that. Continuing to get things so very wrong gives you all the more reason to be upset the next time when Netflix "shocks" you by acting like a smart and rational business and righteous indignation is what you guys seem to thrive on.

yoohoo

My answers are only redundant when the questions are redundant.
thats the thing, no one has asked you any questions..except if you actually do have friends? which your non-response has answered.
I have many reasons both personal and professional for following Netflix and their business.
dude, you're more obsessed with this blog post than the people who are losing the friends features. WAY more.
Writing down my observations and opinions helps to clarify and validate them and also allows me to go back and see if my analysis was accurate.
translation - it Gives me a forum to bloviate.

Hank

Some people are asking questions and others are airing their opinions, some intelligent (rare), some ignorant or wildly speculative (common), and some just plain stupid (very common). I'll continue to enlighten them or provide my own opinion as I choose.

I've said before that there are plenty of places for people to vent or spew nonsense without fear of anyone calling them on it. If you want to hear that stuff without getting interrupted by intelligent thoughts or common sense then feel free to stick to the Netflix blog or Ning forum.

You claim I'm obsessed with this Netflix issue, yet you seem to be even more obsessed with me. Which of those is crazier?

However, I like to think that I'm just amused by the ridiculous reaction to this Netflix issue, so perhaps you're just amused with me. You're welcome.

Giglia Francese

What I liked and used Friends for:
1) having my own personal review page where I could also see how soon it was posted
2) immediately seeing the count of persons who thought my review was helpful: I actually reviewed the FILM, in English, without using it as a whining soapbox
3) watching my Friend's queues to see what they were watching. Sometimes I would put something in my queue based on their picks.
4) seeing what other members were similar to me in preferences.

What I didn't use Friends for:
1) a social network

I can't find my reviews at all now. I guess I will just stop posting.
I don't do Facebook or Twitter. It's so trite.
Friends offered real film buffs a place to exchange ideas.

Satorical

I agree with the posters that this should have been communicated before the move. I can't leave notes for friends about movies now, and that stinks. I also wasted time searching for the feature. Just communicate next time, Netflix.

bn

Only 2% of users were using the feature because it was hard as hell to find. Had they put a "friends" link in the main menu instead of a the bottom of only some of the pages, I'm confident more users would have participated.

Hank

Let's check in on how the uprising is going.

The new and improved Facebook protest group now has 126 members. The official group has over 106,000 (about 8,000 new members since the announcement). So you're up to 0.12%.

In the meantime Netflix has added about 300,000 new customers, their stock has gone up about 15% and they're riding a wave of support and good press from their iPad app release and possible iPhone version.

I think they're about to crack. Keep up the good work.

Gregg Hess

Friends is at the bottom of the page next to facebook connect in case no one has mentioned it ...it never left

RogerD

Disappointing. I used friends a lot to see what friends here are watching and to see what friends in other states are checking out. I add movies based on what they're seeing, and we talk about these movies when we meet.

And I'm only in the 2% category of Netflix users?

Feels a little like the paranoia above might be right....feels like part of an effort to push us to homogenous viewing habits.

Just because we're paranoid doesn't mean we're not right.

Like several others above mentioned, I'm looking at the competitors now, too. I want to see their features.

Hank

Looks like the uprising is rapidly losing steam.

Since my last update the Facebook protest group has only increased by 23 members while the official group has gone up by 5,500. We're down to about 5 to 10 posts per day on the official blog, some of which are repeats or spam.

Since Netflix officially announced phasing out the old community features they've added iPad support, completed deployment of instant watch for the Wii, started to offer captions for instant watch and announced support for iPhones. Not to mention that they've probably added 400 to 500 thousand new customers.

I confess to having seriously overestimated the ability of the "2%" to exercise their tremendous influence and rally their friends and followers to the cause. Which begs the question, are they not as influential as they thought or is this feature change not really that big of a deal?

Hank

This has been a huge let down, I was expecting a little more of a fight.

Considering how quickly this protest has evaporated it's really hard at this point to argue with Netflix's calculations on how many people used this feature and how important it was to them.

More importantly it validates their business strategy of making a hard decision and moving on. Rather than cajoling their customers with empty words and promises, or engaging them in a complex dialog over the business reasons behind the change, their overall business strategy and the implications for the future.

Carrivaggio di Merisi

I used friends on Netflix as well. However, most of the arguments presented here seem contradictory. First of all, with all the other ways to communicate with your friends, why do you need Netflix? Netflix is not Facebook, it's a rental website. Don't like it? Join a better one. Oh, you can't find one. I only wish that Netflix would eliminate the obnoxious icons my "fans" sent ages ago. The reviews are not only stupid and irrelevent, they simply either retell the plot or make comments like "I turned it off when men were kissing. We don't do that in our family." Most people I know have never written a review, made a list or looked at friends. It takes enough time just to make a list. Netflix owes you no explanation. If you don't like the service and the ridiculously low prices, quit. It's like any other business. They want you as a customer, but if you leave who cares? I think you all should. That'll show 'em.

Canada flower shops

Don't know what is wrong what is rite but i know that every one has there own point of view and same goes to this one

UFC 117 Live Stream

oh well... what now?

Ayirma Büyüsü

Very thank for sharing your posts and you review.many people have replyed here,and i would like to take part in.I’d like to share a Proverb with each
other one here that is:Every day of thy life is a leaf in thy history. A Proverbs wiht great sense,i hope everyone would learn something from it.

Wes

I miss the friends feature. My uncle and my brother were on there and we share a similar taste for movies and I found a lot of good ones by browsing their queues and giving each other recommendations. Even if not that many people used it, I don't understand why they'd have to eliminate it completely. I mean, really, did it take that much money and resources to keep it on the site?

James Lontey

Though I hope they remove all of the stupid "reviews" about it. Just ridiculous. Frustration with feature removal is no reason to act like a f-ing 3 year old. best premium wordpress themes

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