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Rob H

This is merely Sears' answer to Wal-Mart's VUDU. It's irrelevant to Netflix, considering that Netflix is an all-you-can-watch subscription service and these other services are pay-per-view.


Rob nailed it. In the sense of overall entertainment, maybe but really more of an Amazon, Best Buy, Apple competitor.


Is it me, or is watching a movie on your computer for $3.99 so... 2009?
I guess it's on XBOX, too, if you pay for XBOX Live.
Yippee, another step back offering to the public.


Alphaline is a bad name but I like the logo so I'm assuming somebody came up with the logo first and then they came up with a name to go with it.

Not a Netflix competitor. For all future articles - if there isn't an inexpensive SUBSCRIPTION plan it isn't a Netflix competitor. [I suspect someday Amazon, Hulu or Apple will offer a competitive service).

Alphaline should send Mike a check for covering this story as this is the first time I've heard of it and I'm betting the same goes for a lot of people here. Not that anybody here will ever use it, see above.


You took the words right out of my mouth...they aren't a competitor of Netflix so much as they are of Blockbuster, Vudu, and Amazon-on-Demand.


Competitors can be direct or indirect. I'd classify them as an indirect competitor to netflix since it is another way to rent movies.

Reid Rosefelt

This is simply a rebranding of CinemaNow, the oldest online streaming site for Hollywood movies, founded in 1999. It was bought by Roxio in 2008. CinemaNow is still online and Alphaline looks just like it.


What a horrible name... when i think of renting a movie, thats not a name i would think of..

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