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Nic Peterson 9

So the measure of a good idea is how many "normal people" get upset by it? And getting out of the DVD selling business was smart for all the reasons listed but how that compared to rentals is sketchy at best.

John White

Okay, by now we all know that Reed desperately wants to kill off DVD rentals so that he can go streaming only, but he wants to do so in a way that will not tarnish the Netflix name (too badly). That's why he's splitting it off, renaming it Quikster and separating it completely from the Netflix website with no integration.

Even if it isn't sold off to another company, he can simply let it die off. He's already been choking off DVD and BD purchases over the last couple of years, so it's not that big a step to just stop buying new ones altogether.

Here's the big problem with this scenario: He'll never get a complete library of titles in streaming without charging customers cable-level prices or, at the very least, pay-per-view for new release titles or multiple tiers of service.

What made Netflix great was the combination of discs and streaming. Via discs, nearly every title, including new releases, was available. Via streaming, there were tons of titles available every day with no wait, including many that are unavailable on disc. It was a one-stop shop, which is what every consumer wants. Anytime you wanted to watch something specific, all you had to do was check Netflix. Unless it was obscure, they usually had it.

Now, with it's watered-down selection of streaming titles that is incredibly expensive to maintain and supplement, it is like searching the bargain bin at Walmart. To find what you want, you will likely have to search multiple places -- and potentially multiple companies. As such, Netflix is destined to fade from popularity.

Honestly, despite what Reed says, this is not splitting apart two incompatible services. This is taking a full-service company and making it a limited-service company. He had what most consumers consider an ideal company and is throwing it away, because he can't make things work the way he desperately wants them to.

In the end, Amazon will end up eating Netflix's lunch. Why? Because Amazon offers streaming as an add-on -- not the sole thing the company offers. Plus, they've got tons of money and, as you can see from the latest announced deal with Fox, they will eventually build up their catalog of titles to match or beat Netflix.

My prediction is that Reed has left himself with an escape. Despite what many think, he will not sell off Quikster. If (when) this plan to put all of his eggs in one streaming basket fails, he will simply reintegrate discs and streaming, drop the Quikster name and spend a few years apologizing and trying to woo back all of the alienated customers with special deals and price-cuts.

If that happens, will Netflix be able to fully return to its former glory? That all depends on how well other established and new start-up companies step up to take advantage of Reed's stumbling.

Emory LaserWolf

What John White said.


What Emory LaserWolf said.


What Mark said.


What BoB said.

Clay and Deanne Broughton

Timing is everything. Hastings timing is just awful. First he waited to long to increase prices and then does a 60% hike. He does this as the economy is just awful.

Folks are cutting back and looking for ways to cut back. When you have an increase all of a sudden of 60% folks pay close attention. The timing on that was poor at best.

I really don't get how great Hastings is. I think he is foolish in many ways. He is self destructive in many ways.

Why doesn't anyone wonder why he cashed out his stocks? He has hedged his bets just in case?

His apology comes across as smug and double talk that meant really nothing much but "hey I am sorry you noticed what a messed up job we did and for that I am really sorry."

Oh yeah he ran a production company and is so ingenious. It is hard to believe this is true after watching the video apology or lack there of one. He is like Quintin Tarantino they both need to step away from the camera and go back to their old jobs in a movie rental store. I have yet to understand why Quintin is seen as a movie visionary and I have yet to see why Hastings is so great at what he does. He communicates poorly. Uses poor judgement countless times this year with raising prices to thinking it is a good idea for him to film a lame apology.

Many times guys launch a business only to have someone else take the helm to take it to the next level. I think Hastings maybe good and ADD enough to start this up but he doesn't have the skills to take it to where it can be. This is so typical. He also hasn't hired those who could have help him do it either or has not let go of the wheel long enough for them to steer it better.

Oh yeah and he is soooo smart to have let customers leave since now he is getting making a 50% increase in profits from remaining customer base. For how long? He is now moving away from the platform that so many flocked to a cheap way for entertainment and moving into a more expensive way and complicated and now he can be compared apples to apples with others providers. The distinction between them are blurring. Plus folks like me feel he is selling one part of this which makes me want to check out options and not be holding the bag when he sells. If I like them I may switch entirely. He has literally pushed customers like me to see alternatives for many reasons. Not a good sign.

He has relied on stupidos like Clayton at Dish to keep Netflix customers from straying. But the reality is others will see the gaping whole and fill it and be much more tech and business and consumer savvy than Clayton.

Now Hastings has made customers question their loyalty so they are now primed by Hastings to jump to other services. How ingenious was that?

Netflix board of directors needs to rein Hastings in and take the gun out of his hands so he doesn't shoot his other foot.

Does anyone at Netflix have the _____ to tell Hastings no and stop him from making not only an idiot of himself but from ruining a good thing?

I see now he is making all sorts of announcements to let everyone know he is working on stuff. Not the stuff we are interested in but what the heck he is in charge and moving the pile forward if nothing else. He is trying to give the impression he is still in charge and has a plan and well I am not buying it and many aren't.

I think we have just watched the beginning of a spiral downward of Netflix. We all watched how Hollywood Video and Blockbuster did it and no one stopped them. It was all in slow mo too.

I think the sharks have smelled blood out there and are circling Netflix and really Hastings has put a big fat bullseye on Netflix. If they take Netflix down in many ways the more for them to split up between them. That red envelope is going to be bleeding customers and money this year.

Folks who were satisfied may now be willing to check other services out as they come out and really that is what Hastings has created a climate of uncertainty with customers. This is where he really screwed up. All the theories of why he did what he did. Even days later folks are still scratching their heads.

Yeah he is a visionary and he saw that others will get into this game with more money and he cashed out all while making it look like he is still in the game mentally. If this is him in the game mentally then Netflix needs new management to survive in the real world. He has been watching too many movies with happy endings from his eclectic offerings.

If the board of directors care they will boot Hastings sorry buns to retirement and restore Netflix back to what it was and to put back the saved Q for starters. Then go soliciting back those customers that left with one free month of streaming.


Clay and Deanne Broughton
A 60% increase is a worst case scenario for a minority of users. My bill actually dropped as I am streaming only now and am no longer paying for the DVD option which went unused.

Netflix charging for streaming isn't a bad thing as it was needed to pay for increasing content costs.

Netflix splitting off the DVD business is painful for customers. However, we don't have a full view of the objective. If the objective is to sell the Netflix (streaming and brand) to Microsoft or Amazon, then this makes a lot of sense. They simply cannot say right now.


Clay and Deanne Broughton,
Furthermore, price increase or not, Netflix is still a bargain! Now go watch a movie.


what Peter Nitney said

Quincy Von Wildbeast

What BoB said.

Lyndon Allydice

What climate of uncertaintly? I keep hearing that word as the reason businesses aren't hiring.

I knew that if I didn't watch enough

How many times have people predicted that Netflix was dead? The same people have predicted Netflix was going to have their lunch eaten by any number of competitors.

I think it's funny when people complain about the lack of new releases available from Netflix. Netflix isn't going after new releases because they're too expensive. This been true for quite some time.


I agree with Randolph I think. Only time will tell if Reed made the right call here, but this has obviously been his vision and his wish for sometime. Heck go back and review the comments here for the past year. Lots of folks could see this coming. There has been a definite shift in focus away from the discs and towards streaming for awhile now. We can debate all day long how we individually feel about it (personally I'm dumping discs and going streaming only---Hollywood only averages about one good movie every three months anyway).

NF took a gamble when it formed over a decade ago, and now they're doing it again trying to reinvent themselves. I hope it works because I like streaming and hope to see more and more content available this way. It seems they're signing as many deals as they lost recently so apparently there are plenty in the industry who see this as the future too. And nobody has even mentioned the original content they are planning to produce. If that idea takes off it adds a whole other dimension to the mix. The only wild card I'm keeping my eye on is pricing. There is a point at which I would no longer pay for a subscription service providing mostly old(er) content. For now I'm onboard and looking forward to what the next 18 to 24 months brings.

James Heartney

(crossposted from the Kibble blog)

For all those complaining about the fact that streaming has a smaller catalog, I’ll just note that there’s no inherent reason why this should be so. Creating a packaged DVD requires a large effort – designing and encoding the content, producing the disks, producing the packaging, warehousing and shipping the product, and dealing with returns etc. Streaming is much simpler – you just encode and post the product info. The only reason we have such a large back catalog of DVD’s is because it’s an older format. In a few years I expect the availability situation to reverse, with many more titles available to stream than to buy or rent on disk.


"I’ll just note that there’s no inherent reason why this should be so."

Actually, there is 1 reason I can think of. DVD rentals are protected by the first sale doctrine (which basically translates to, netflix can rent any DVD it can buy and the movie company can't complain and the most they can be charged is the cost of the DVD that everyone else pays for it), while streaming rights for their movies and TV shows have to be bought and those companies can charge whatever they deem the price of it to be.

If the first sale doctrine is changed to also cover streaming though, then streaming will probably have more than DVD.

Nathan Hiatt

Take away Saturday delivery and delay 1st class mail a day and see how much you love your DVDs by mail. The USPS is in trouble people, if half of the proposals come to fruition EVERY disc-by-mail company is gonna feel it.


Nathan, sounds like you need to get in your underground bunker with your gun & your gold & silver.

The Apocalypse is here.

And I wish I could just bitch-slip the 60% increase whiners.

Did they really think they had a lifetime contract at $9.99 per month for both ?

My increase was 20% but I am taking actions such that I will really only pay about 5% more. (Swapping between 2+ streaming to 4 DVDs only every other month)

My problem is not a for profit business charging a higher price for a good value.

Its the non-integration, dual websites & double billing. Thats an inconvience for 12 million of us and its going to cost the netflix companies an extra $2.4 million per month in credit card fees.

How hard could it be to do a money swap between NF & Quickster once a month ?

The best value is clearly the $7.99 streaming only.

But, NEWSFLASH ! Thats going to be increased too.

Id wager than within 2 years, its at $14.99 per month.

In 5 years ? You are looking at 2-4 tiers of netflix with near cable like pricing.

I will adjust...as I always have.

I still recall 10 years ago buying heavily discounted movie rentals and using them at the video store down the road. I was paying somewhere in the $1.00-1.25 range which was a good deal.

Then I got netflix and it saved me all those trips to the video store. Not to mention a similar per movie value.

None of us is forced to stay. If its REALLY that bad, close your account.

When I moved about 8 years ago, I called the cable company to get my cable hooked up.

They informed me that my house doesnt exist and therefore they couldnt hook me up to cable.

I asked them to call me as soon as they figure out the house I just spent big money on DOES exist. Im still waiting for a return phone call 8 years later.

Imagine my surprise when I hooked my TV up and found out I already had cable....illegally for free.

The funny thing is I have it, but almost never even turn the TV on.

Oh, and the funny thing is, the cable company has been sending me snail mail advertisments about 3-5 times a month for the last 6 years.

Clay and Deanne Broughton

@ ScottZ I was one of the ones it did affect so that is why I am upset. I too have scaled back my dvds and plan to experiment with Blockbuster dvd plan and Redbox for starters.

I also just bought another Roku box too and the nice expensive one and basically for Netflix and I am peaved.

Hastings cashed out his stocks and put Netflix in the red for it by the tune of something like 46 million. Any time a CEO cashes out a big chunk of their stock it is not a good sign at all. That is why they have laws forcing them to disclose it.

Clearly you can't find everything in streaming but most times in dvd right now. If you want more choice you will want both. But Netflix is headed towards streaming only from the looks of it and that is only going to cost more money for the rights.

Having two sites maybe easier for them but not the consumer. Too bad they couldn't get programers in there to solve it. Too bad he is in such a rush to separate to sell off one.

I don't have a lot of confidence in what he is doing or plans to do at this point. He has lost at least a million customers so far and when the site is divided and the headaches sink in with consumers folks will be rethinking the whole company since it makes no sense.

The way this all was thought out and the way he has approached the price bump and the apology is a red flag if ever there was one. He is so not up to managing this well. He makes jokes about his food being poisoned at an investors meeting. Well hey get a clue here Hastings yeah folks are mad and why are you getting paid the big bucks to make stupid decisions?

It is not his company anymore it is the stockholders who own it. I think they are just as surprised at they way he has tracked this as his customers.

I have invested a lot of time in my ratings and stuff with the interface and now it is going to be separate sites and stuff and this is a major pain and it is like we get way way less for way way more.

I am voicing what many are feeling here about all of this and it you don't like it you go watch a movie.


Clay and Deanne Broughton

You are just about clueless.

Do you have ANY idea how much Hastings still has in NFLX stock ?

He didnt do this because he sold some stock.

He still owns $146 million worth excluding options and his options are probably worth lots more.


I think it's all about the terms of the content providers.

....and maybe the international issue. Only the US has the DVD option, so as the service continues to expand internationally, the DVD portion of the website could get in the way of development. I've just seen regression of features since I began, though.

I'd like a service that lets me manage a queue (or just a list?) of media, then lists the availability of each item from a variety of sources. Anything like this already out there?


I think Netflix has terrible timing and made this change pretty badly. They didn't explain enough, and they seemed flippant about it. They lost tons of respect and loyalty, and their brand has been destroyed in a lot of ways. I'll probably never look at the them the same way.

The content providers, however, are also shooting themselves in the foot, and the chest, and the face too. They seem to have NO idea what consumers want and no idea how to give it to them. Like the RIAA and record companies slowly destroyed their branding, the studios are doing the same thing. It's amazing to see the way the top brass of these companies seem to treat their customers...it's as if they could not care less if they ran away all their consumers and kicked them in the butt on the way out the door.

Maybe some day some of these companies will boot the dummies in corporate who have no idea what the avg consumer wants and is willing to accept and we'll get some things working again.

Art Artistry

@James Heartney, You're dead wrong. We found that out with Zediva, welcome back from your 2 years under a rock.

Netflix' dvd service has slowly been declining and other services have slowly been growing. Anybody seen a netflix dvd advertisement lately? Their brand is confused, it's made the transition to streaming because when streaming became popular in 2009-2010 their stock septupled.

The reason their dvd service is shrinking has nothing inherently to do with it, and everything to do with streaming. Seperating the two into different brands allows both to be capitalized on, we all benefit from both services having as many customers as possible. We may not all benefit on the convenience portion when using both. But neither of these changes is to drive people away from one service or the other.

Netflix gains nothing from you only using one or the other now. With this price change and subsequent service change they are charging a proper price for both services, and your(very reasonable) subscription fee will support the service in a way that it can expand and thrive.

ANYONE whining about anything other then the fact that it was a large increase that Reed gave a terrible explanation for is an entightled loser.

It's not unfair for them to raise prices, it's not illegal for them to notify people by email, it's not an outrageous price. Those of you looking into blockbuster are going to pay the exact same amount for a lesser service, you're letting your immediate reaction to something sway you from still getting the best value and best return. Finish your ragequit, find out other services aren't better or cheaper. and return.

Just like Reed probably doesn't care about all your whining when you're leaving, he won't force you to apologize when you come crawling back.


I switched to Amazon prime streaming for $40 year and I have both a Redbox and Blockbuster Express within a mile. I'll try life without Netflix for a couple years.

John White

Regardless of any justification for the price increase and service changes or whether or not it is still a good value, the official communications from Netflix have been interpreted by many as misleading at best; half-truths and blatant lies at worst. There is a substantial lack of trust.

When combined, the action and words of those running Netflix have taken a significant portion of rabid fans who were more than willing to sing the praises of the service and put them in an "us vs. them" mindset. That is never a good thing for a company and Netflix faces a long, uphill battle to win back their hearts, no matter in what direction the company goes.



i thought prime was $79 a year ?


Bob isn't going to let the truth get in the way of his venting =)


@Clay and Deanne Broughton
RE: Reed Hastings Cashing out his stock
It is common for insiders to shed their stock on regular weekly or monthly intervals over a period of time. About 1 yr prior to this announcement Reed started to regularly cash in his options and sell shares of Netflix stock. Now that the stock has dropped, he is continuing the sale of his shares of stock. I love the fact that insider stock ownership and sales is public information as we need to keep an eye on those greedy bastards, but lets not present this as if Reed made a large uncharacteristic sale of stock just prior to the recent announcements.

Clay and Deanne Broughton

@ScottZ Carefully cashing out this past year? Why this year? What has changed that made him do that? Yes it does look a bit suspicious. Others not just me are talking about it.

@ Netflix I went to Randolph's blog and read the entire post. Basically he condones making things easier for Netflix despite how it impacts the consumer. He also goes on to explain how they used to like to experiment with consumers and offer services only to then pull the plug on the services. Sound familiar? This apparently was the only way they could learn and this is they way they still approach all of this. He is proud to say he disenfranchised his 95% consumer base by eliminating selling dvds. Apparently they couldn't do both. Much like walking and chewing gum.

I have to say I don't think Hastings has learned much from this and is still approaching it the same way and yeah Randolph thinks this is pure genius. Sorry but I am not that impressed. Seriously I can think of so many other things that are actually difficult besides renting and streaming dvds. They have been at this how many years? They should have been able handle this much better. Has anyone talked to them on how to raise prices so it doesn't freak out customers all at once? Folks have fled Netflix when in fact their streaming only service didn't change price. That is the reality of bad communication with Netflix. They scared them away. I guess if I cashed out 46 million in stocks such a price increase wouldn't seem like a big deal so I can see why he just doesn't get it and still doesn't. Next he will be telling us to eat cake.

To streamline a mailroom is I am sure somewhat complicated but in the bigger picture is it that complicated? No. They mastered this. They also moved into streaming and mastered that with the help of Roku. No wonder Roku added all those lame channels they saw the writing on the wall and to have all your eggs in one basket with Hastings at the helm must have been a bit nerve racking. But Netflix offered their software to other devices and Roku needs to diversify too. I hope Roku offers a Blockbuster channel.

Netflix has yet to master the communicating part from the top down to consumers. Even Randolph couldn't gloss that one over. Netflix continues to offer services and then chucks them to this day. Have they never heard of testing out a service first before giving and taking it away only to have to deal with the consumer back lash? Well that is not the Netflix way apparently. Sheesh.

Consumers have not been given a reason why we need to make it easier for Netflix and accept making it more difficult for us to manage our accounts. Why all of a sudden they now can't provide the same services they have been doing for years? Their goal is not to provide us with the best service but now their goal is to make it easier for them? Lets make it really easy for Hastings and let him retire and that is as easy as it gets. Let someone else take on this uneasy work.

There have been what 27K complaints on Facebook alone and not a peep since he bombed with the apology except press releases they have some new movies. La la la la can someone take Hastings fingers out of his ears?

The problem with Randolphs comparison is the fact that the situation is different now. There are bigger entities that are moving and can move into position and don't even have to wait for fire bankruptcy sale to do it like Dish just did. They also more savvy on many levels compared to Clayton at Dish. Can you say Amazon and how about Google? Right now Amazon nibbles away and are testing the waters in a bigger way with their new streaming plan. It is cheaper too. Hey and they can walk and chew gum at the same time. They have one site to manage it all at.

Right now as a consumer all I can think of is Netflix could care less about all the effort us consumer put into our Qs and ratings and now they want to make it more complicated. What other surprises do they have in store for us? When? Really should I be investing anymore time and effort into Netflix interfaces? I don't think so.

Consumer confidence is important believe it or not. I lost confidence.

Apparently the Netflix organization is not robust enough to manage two services together anymore. Much too complicated for them. This is not a good sign that they can not adapt well when they do well we are now seeing the fall out from how they did the price hikes and apology and cutting the baby in two parts.

Why is everything so difficult for them? They make it more difficult. Does this explain why it has been difficult to get popular newer content? Why must they insist on it being easy for them?

Many will make it really easy for Netflix they will close their accounts and move on. I want to make it easy for Netflix too. I am diversifying and trying out other services to see if something else works better.Make up my own Excel spreadsheet with my own ratings so when a company pulls this again it will be an easy to transition to another content provider. If you think about it how easy it is to make up a spreadsheet it makes you wonder how difficult it really is for them to keep it all in one place instead of two sites.

Checking out other services right now is what we all should be doing. Even the guy that runs this blog uses all types of services to see what the market has to offer. He has lots of money to spend on this so what he likes may not be what will work for your pocket book. He also doesn't keep all his eggs in one basket either.

For many of us who are angry we made the big mistake of using Netflix as are primary content provider and we feel more than a bit betrayed. So test out Blockbuster, Amazon, Redbox and maybe get that Channel Master DVR with no subscription. Who know who else may enter the market place too. It looks like it may take take a year or so before everyone who wanting to take advantage of Netflix's blunder comes foreward with better plans and content. I am keeping busy researching the options and you should be too. If nothing else it may prove Netflix is better deal for you or maybe not.


Here's the thing I don't get, and it goes back to the old days.

--why kill DVD sales?--

It was a large but limited time source of income. Well since when is income bad? If sales dwindled them just manage inventory levels and make sure to control costs until you let it die of natural causes. The truth here is that Marc lied about the reason the axed sales. They axed sales for the same reason Redbox did, the studios demanded it and gave them percs. The studios see rentals as lost revenue. Adding that the rental discs would soon become permanent lost revenue was too much. They tried to litigate it out but in the end had to buy their way.

Marc lied in his recollection of why DVD sales were killed and I suspect Reed is lying about why he split the company. It's simply more cost effective to have fewer customers paying more for a cheaper service than to have happy customers. That's not necessarily morally wrong. It's a fact.

James Heartney

@Art Artistry

I think you must have me confused with someone else. What is Zediva?

I'm also trying to figure out what I'm "dead wrong" about, since nothing in your comment has anything to do with the comment I made here. I stated that over time, streaming could offer a far more comprehensive library than prepackaged disks because encoding for streaming is simpler than producing packaged disks. You seem to think I was complaining about pricing, which I was not doing.

James Heartney

@Art Artistry

I looked up Zediva, which was a fly-by-night operation playing copyrighted content without securing permission, which is not at all what I am talking about. I'm talking about rights-holders choosing to release their content through streaming rather than through a packaged product. This is easier to do than producing the disks, and if streaming services offer the right price, could be attractive enough to give the streamers a larger library, given time.

Clay and Deanne Broughton

I just saw Amazon's Fire tablet and it has the ability to wirelessly send movies to your tv without accessory. I have older tv and not sure if it would be possible to use this. It would be interesting to see what tvs this works with.

I have to say this tablet is much more diversified than a Roku. You can do so much with it and take it with you and it is smaller and light weight. Color too. They are also pitching Amazon streaming package with it. It sounds very interesting.


Honestly, I think Hastings needs to step down. I think he is not a visionary at all, and is actually BEHIND the times. I no longer go to the mall, nor do I go to grocery stores? Why? Because it is more CONVENIENT for me to go Walmart or Target. There, I can get my groceries now, in addition to things for my house, clothes, electronics, DVD's, all in one place.

I also bank where I pay my mortgage, where I save, where I get my credit cards. One website, all integrated.

Another great example is Amazon. I don't even consider other retailers until I have first checked them, because they have everything, and they keep track of everything for me.

Yet Reed wants me to go back to the way things were done 20 years ago, where I would go to the mall to go to 10 different stores, then go to the grocery store? No thanks. I want ONE stop for my movies, Netflix had that. I could choose how to watch the library of DVD's, and would choose streaming over DVD to save money and time when I could. But now, you want me to check two websites, do two ratings, and pay two comapneis? 90% of the people I know were happy Netflix subscribers, some because of me. Now, about half of those have cancelled, 25 percent are cutting their plan in half, and the other 25% are looking for alternatives, including me. Again, price increase aside, splitting into two companies before streaming is even close to prime time is costing this company millions of subs (yes, I said millions). I hope the board and shareholders are paying attention for the next few quarters, because if my circle is "average" then you have some bloody quarters coming up very soon.


"Take away Saturday delivery and delay 1st class mail a day and see how much you love your DVDs by mail."

I'm in NYC and in a place where my mail would frequently get stolen if I had it delivered at home. So I use a PO Box at a "mail store". That has meant that I've effectively had NO Saturday delivery in all the time I've been using Netflix. I can still get two sets of DVDs per week in the mail.


"I no longer go to the mall, nor do I go to grocery stores? Why? Because it is more CONVENIENT for me to go Walmart or Target."

Well, or rather you go to Target and/or Walmart's grocery stores. "I do not go to a grocery store" would suggest to me that you get your groceries by ordering them online or something like that. Netfood.com, which will eventually also stream food right to your table, then there will be a Quikfood.com spun off if you still want an actual jar of peanut butter that you can eat at any time rather than having some fuzzy peanut butter not in a jar that you need to eat right now.


I am really glad to announce there is an alternative to Netflix. Since I subscribe to DISH Network I can tell you that on October 1st the Blockbuster Movie Pass will be here. As a DISH employee I can tell you that now you can get unlimited access to over 100,000 movies, TV shows and games by mail. You can get thousands of On-demand titles streaming straight to your TV or PC. Go to http://bit.ly/q26J0H for more info.


I do not mind that NF raises rates and I expect them to...to an extent but with the raising perhaps they could add to the pathetic base of streaming videos and I do understand it is not cost effective to always do new releases but how about perhaps adding some additional choices to allow for customers to have more choices, if need be add another price hike, the previous 2 have not priced me out yet and even if it goes to 20 or 30 bucks im in, that is if they could add some more choices in there. Otherwise sadly I will go to someone who offers more, again not just new releases but variety perhaps.

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