Netflix Customers Streaming Twice as Many Hours as Hulu Customers

TechCrunch cites comScore data that shows Netflix customers are streaming twice as many hours as Hulu customers:

Netflix and Hulu are the two leading video streaming services on the Web when it comes to mainstream TV shows and movies. More people watch Netflix online than Hulu, and have since about 18 months ago. In November, 2011, comScore estimates that Netflix.com attracted 26.6 million unique visitors, versus 20.2 million for Hulu

But a better metric to compare the two is how much time people actually spend at each site. And there Netflix trounces Hulu by two to one. U.S. visitors spent 1 billion minutes on Netflix.com in November, 2011, versus 480 million minutes on Hulu, according to comScore. (One caveat here is that people also go to Netflix.com to manage their DVD accounts and browse movie titles in addition to streaming videos, but the growth in time spent is most likely coming from streaming). Netflix has an edge over Hulu in that it streams more movies than TV shows, and those tend to be longer. But if that was the only factor, you’d expect to see the same ratio over time. Yet back in November, 2010, the two services were almost neck-and-neck in time spent, with Netflix users logging 750 million total minutes versus Hulu users logging 690 million.

Comments

[twitter.com/Tom]

This only tracks website watching, so no real info about Hulu Plus subscribers (like myself) watching multiple hours a week on devices. Same with Netflix on devices though. :-/

[El]

This doesn't shock me. I don't like the commercials (and how it affects my video player too). I also hate that if I were to pay for Hulu (which I was toying with a few months back), I'd still have to put up with commercials.

Its far more easier to enjoy Netflix and end up watching more than at Hulu because those little annoyances aren't there ruining the video.

[Tomguy]

If Hulu Plus were $8 per month with no commercials, I would consider signing up. No Commercials is why I use Netflix streaming.

But I am not signing up, paying $8/month and being interrupted with commercials every 10 minutes.

I have also considered the Amazon Prime with streaming for about $79/year [abt $7/month average].

My Netflix queue already has over 200 titles, and many are TV series with multiple episodes. My problem is finding time to view what I already have in the queue.

[the troll]

be nice if hulu had cbs programs ...but ??

[Marshall]

So the real winner in this is Hulu according the stats. They have comparable subscribers who are content to use the network less.

This actually makes sense if you think about it. Hulu's biggest draw is new Tv programing. You get Hulu to keep up with a few shows that you watch each time a new one airs. Netflix is cataloug titles.

Then again part of it is that Hulu doesn't know me like Netflix does. Hulu tells me to watch (on devices anyway) what people in general voted on. Netflix tells me to watch what I personally will like.

[medievil]

hulu is pretty limited in my view, between the commercials, the device limitations fro some shows (Can't watch stargate on an xbox 260, only PC for example)...dunno how they expect to really compete

[rayden54]

Hulu's virtually unwatchable because of the commercials. Every time it reaches one, it dumps my buffer.

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