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Matthew Fowler

Wait 56 days to rent or download it for free the day it comes out? Hmmm, I don't understand the studios ' logic with this at all. These windows do not affect my purchasing decisions at all.


Nope. This logic is stupid. If I like a movie, Ill buy it, 56 days or not. It wont get me to buy more DVDs at all.


I don't even know when most dvds come out anymore.

Harry Potter? Of course.

Kung Fu Panda 2? Not until I see it on the shelves at my local brick and mortar video store or in my Netflix/Blockbuster queue.

So in other words, the release window doesn't change anything besides the length of time before the companies get money from movies I rent *then* buy.


I'm so far behind on my new releases that this almost doesn't matter. However, in a hypothetical world where I'm caught up, this is just going to encourage piracy. I'm not going to go out and buy a DVD or pay an exorbitant VOD fee for a movie that I have only a mild interest in.

Daniel L

I waiting period to rent a movie will literally never affect whether I buy or just rent a movie. I don't even see why people are so caught up on watching new releases asap. There are thousands of great movies already out right now.


I just added Prometheus, The Dictator, and The Hobbit to my queue. I don't know when Netflix will ship them on Blu-Ray and I don't care. I'll see them when I see them. I've got 326 movies in my queue and I'm not running out any time soon.


If it's not in Netflix then it's not out ... one day the movie industry will understand that.


Boy, did Netflix sell us out or what? They used to tell the studios to fuck off and got the DVDs through back channels.

Now Netflix just does whatever the studios say to do. Sad.


gaaah this is so annoying. studios are so clueless.



Netflix isn't doing what the studios say to do - to a point, they're stuck with what the studios decide on their own. Netflix doesn't own the studios, and the studios don't own Netflix. What the studios *do* own is content.

Netflix used to get the DVDs through back channels before they had direct deals with the studios - when they were young, and upstart, and didn't even have a million customers at the time. When they go traction and press and word of mouth was going crazy, they got attention and deals. And it was good for them, and good for the studios.

They can't afford to tell the studios to screw themselves at this point, and it's WAY more cost efficient to buy from the studios directly - read: less cost helps increase profit, which is the purpose of a company (especially a public company that has investors and a Board of Directors).


Whoops, forgot to address the question at hand: Will a 56-day delay encourage me to buy more DVD's?

No. A 28-day delay certainly didn't impact my decisions, and clearly a 28-day delay didn't encourage others either if DVD sales are "sluggish" and that's why they're increasing the window. A 56-day delay is just going to encourage people to go through other channels (torrents) to get content, or they're going to watch something they haven't seen yet that's already available.

The general consumer doesn't care if the movie comes from Warner or Sony or any other studio. They only care that it's there to be watched, and if they can't get it from one service they'll find it somewhere else.


Yet another reason to support your local, independent video store. If your town still has one, cherish it.

Chances are, they'll be getting new releases of DVDs before the big boys, and they're often the full retail version, which has all the special features.


This only reinforces my decision to not buy new DVDs anymore, period. I'm fortunate enough that 99.9% of my Netflix queue are shows from the 80s and 90s. These big media companies aren't making the kinds of content I want to see anyway.


The only DVDs I plan on purchasing within the next year and a half is dark knight rises and dexter season sets. Regardless of 28 day or 56 day wait periods. So, to answer your question, no this new deal will not affect my DVD shopping.


Sorry studios, the only DVDs I buy anymore are old TV series and movies from years ago. Not a longer rental window, or Amazon Prime discounts, or providing only skimped "rental only" discs to Netflix, or placing them at the checkout lane in Walmart will get me to pay $20 for most movies that I was in no rush to see in theaters anyway. Perhaps they should realize people got tired of buying the initial DVDs released only to see another edition released a year or six months later.


No. I generally know which DVD's I want to own and those that I don't. A good many of the films I've recently purchased are classics that have been remastered for blu-ray, and most of those are ones I have never owned. And most of them are absolutely stunning in the format. The only recent movies I bought were all special effects extravaganzas on blu-ray that I pre-ordered. Those being Rise of the Planet of the Apes, Cowboys and Aliens, Super 8, and Fright Night. And I believe Super 8 was a Paramount release available for rental on release date, so as you can see it had no effect on my decision because I bought it anyway.

I think this is a deal where both Netflix, Red Box and Time Warner are shooting themselves in the foot. By the time some of these titles are available for rental, nobody will care anymore. And lets face it for every blockbuster in the batch, there is always a boatload of turkeys.


When uncertain about whether to buy a movie, I try to rent the disc the 1st week of release and then if I like it, I buy it while the first week sales are still in effect. With the 28-, and now 56-day, delay, I have found that I buy far fewer Warner discs, because I do not buy at regular price, nor do I buy without renting first in most cases. Companies who remove special features from rental discs have also lost a lot of my business as I do not buy most movies unless I can view the special features on the rental disc first.


This will not effect me what so ever. I never buy a DVD without first watching the film (and I only buy my absolute favorites at that). This might give me more incentive to see a movie while its in theaters, but I'd probably just wait till its on Netflix or if I really wanted I'd find it free online.

But yeah, this really isn't a big concern for me. Like others have said there is tons of older content that I still need to watch. I actually think most people need to be a little more open minded when it comes to that. If you only care about new releases then you're probably watching movies for all the wrong reasons.


This will not make me buy more DVDs. And as a film buff, I think I would be their target audience.

If I loved a movie in theaters then I will buy the DVD. If not, then I will not buy the DVD.

If I missed it in theaters it means I'm only mildly interested to begin with and will not buy a DVD until I have rented the film first.

If anything, this will make me buy fewer DVDs.

Walmart has begun purchasing rental copies directly, and by passing studios over the wait period.

Redbox has said they will do the same if they have to.

Will Netflix do this?


And the marginalization of NetFlix deepens. Next we'll hear about the studios imposing rental quotas in addition to streaming quotas. I wonder how far the studios have to push it before half of NetFlix's customers leave in disgust - and how far NetFlix will let themselves be pushed.


Yes, studios, please make it harder for people to give you the amount of money they're willing to give to you. Let's just call it 180 days instead. That'll REALLY drive sales :)


This 56-day waiting period as a means to drive DVD sales is really stupid. If I buy a DVD on day/week of release, it's because I've already seen the damn movie in the theater and later decided I want to own it.

I don't really queue up new movies on Netflix. I still support my local independent video store to some extent, impulse-renting "must-see" new releases and TV series from them instead. I use my Netflix queue for older or non-locally-available movies that I *would* watch sometime, or movies/shows that have expired from my instant queue.


WB could make it a year and I would still just wait. Not going to drop 15+$ on a movie any more... I can't fathom how people drop serious dough on 3D discs. You want my money WB? Sell the movie digitally for less than 10$. Also, I do not want to store it on your cloud. Let me download it as an mkv or other generally supported format to my HD. I haven't bought a DVD in years. Not about to start again.


Local video stores will have the titles for rent on the release day and NOT have to wait 56 days. The only reason why Netflix and Redbox waited 28 days before was to get an additional discount on the product.

REDBOX AND NETFLIX THEMSELVES CHOSE TO DO IT when this was first instituted to continue to receive product cheap.

Independent video store still bought their videos at regular price or regular wholesale price. Which they then took the copies and rented them out on the 1st day with no wait.

So you don't have to wait.....you just won't find it with the big guys who want to save a few pennies to make money themselves.

George Isaacs

There's at least a two week window between the time a blu-ray rip hits the web and the time it gets to the stores or rental outlets. So maybe the free review copies or some other issue based at the source is the real problem.
I don't rent DVDs at all. I see the movie at the theatre, or I download it. Then buy it if I expect to want to watch it again more than once. I blind buy only when the movie is dirt cheap, like 5 bucks for a blu-ray.

Fred Talmadge

Why don't they just push it out two years and see if any one cares


There are very few movies that I can't wait to see when they hit netflix instant.


Sorry UsedToWorkThere, I don't agree.

If Netflix hadn't started to make these rental window deals in the first place, then other studios wouldn't have done the same.

This was a slippery slope and now we're seeing the result. Emboldened by the acceptance of the 28 day window, now Warner is doubling that. Don't you think the other content owners are going to see that and follow? You bet your ass they will.

If Netflix had refused to go along in the first place the whole idea may not have stuck. They sold us out, pure and simple.

As far as responsibility to shareholders, give me a break. They weren't thinking that when they bizarrely and impulsively decided to split the company into Qwikster and Netflix.


I'm done buying dvds. Once I started renting them, I never looked back. Makes no sense to have piles of dvds that I watched once just sitting around taking up space. I would never invest in new releases anyway, the resale value is horrible. I've been able sell older movies that had a limited dvd run for $25, newer releases usually fetch .75 cents. Makes absolutely no economical sense to purchase new release dvds.


I'm with others who say "if it's not on Netflix, it's not out". Already, I have grown tired enough of commercials to get a Tivo, so I don't often find out that a movie is even ON DVD until Netflix has it.

If I wasn't interested in seeing it in theaters, I'm not interested in owning it. If I was interested in seeing it in theaters, and I want to see it again, I buy it, but I usually wait until its a year or two old so I can get it at a better price.

the retarded Warner Brother

They must have seen some success with the 28 day window or they wouldn't be doing this.

my personal opinion, like others have stated, is that it will not affect me purchasing a movie new at release, when the price it too high to begin with.

Make it 56 days, make it 112 days... all that means is I'm less likely to see the movie as something more interesting may have come along as it slides further and further down the queue. In the end when they make the inevitable sequel and I haven't seen the first, well, they won't be getting my money for that either.

online calculator

Netflix used to get the DVDs through back channels before they had direct deals with the studios - when they were young, and upstart, and didn't even have a million customers at the time.


They weren't thinking (my opinion) about the impact on the brand when they came up with the lame & stupid Quikster idea. They were just thinking about dollar signs.

It wasn't responsibility to existing shareholders - it was responsibility to their own pocket. I suspect Reed was looking to bolster his retirement plan. I think they've learned that lesson.

As for caving to the original 28 day window - do you really think that they had a choice? Think about it:

Option A: They could tell the studios to shove it and buy the movie from a different distribution channel and likely pay $15-20 (or more) for a new disc and not get any streaming rights for it at all (because they've screwed the relationship, and they can't stream content without a specific agreement covering what they can stream and for how long in place).

Option B: They accept this window, still get content for $1-5 per disc *and* be able to work out deals for streaming content which helps the business overall.

I know what I'd choose even if I hadn't worked there. Option A, despite the 28 day drawback, is far better in the long run for the health of my balance sheet and potential growth. Just sayin'.

People need to stop being so emotional about Netflix. I know folks love their media (I'm an addicted movie buff myself) but I've seen some serious anger issues over this company, as if they were personally slighting people like an old girlfriend or some crazy b!*(# in high school.


I really wish the studios would grasp this incredibly simple fact: the vast majority of people are willing to pay for your content, and want to pay for it, in fact. Everyone knows that many people put huge amounts of work into making a good movie, and want to see those people compensated.


Over the last 5 years or so, with the advent of DVRs, Netflix streaming, Hulu, and other services, we've become accustomed to being able to watch content when we want, how we want. We're not going to suddenly go back because you've imposed these absurd restrictions on when and how people can rent DVD's. And do you honestly think that a significant number of people are going to go out and buy a DVD for $20 (or whatever they are now) just because they can't rent it?

The only reason this hasn't driven customers to piracy en masse is because the vast majority of them don't know how to use bittorrent. Lucky you.


Oh, and to answer the question posited in the original thread, I wouldn't be surprised if I never bought another DVD again.

For better or for worse, the media economy will soon revolve around selling access to content (streaming, digital rentals, etc.), not ownership.


I agree with all those who've said this won't affect them because if they're going to buy a DVD they've already seen the movie in the theater and loved it. I would never buy a movie I've not seen. Even if it was $3 in a bin.

If this has any effect on me, I'll probably see more films at my favorite second-run theater (which has the best popcorn).


I think the studios are missing the point. I don't know when movies come out. I put them on my NBetflix queue and that is it. At some point it shows up in my mailbox.

As for purchasing. I purchased a few last year that I knew I wanted. I'm not even sure I purchased them inside the 28 day window or not. I guarantee that with the 56 day window, I will purchase all of the DVDs I want during that window, simply because the window is so large, I can't help but see it on Amazon.

Will it make me buy more? No.


Your point is right on. I will buy a Bluray within a week or two if I really want it. If not, I rent. It's the same mentality I have with dropping HBO. If they premiere a movie I really want to see, chances are I already rented it anyway. 56 days may get a few to buy a movie they would normally rent but I don't see this as a solution to the problem. Since this is only Warner titles anyway I'm sure I can find others to rent during the waiting period.

Karen Lee

They can make that window a year for all I care. I quit buying DVD's years back when they quit making movies I wanted to see.

Now if they suddenly make something I want to see I can wait for it or get it via some other means.

I only stay with Netflix these days for the back catalog.


The last DVD I bought was LOTR: The Return of the King, maybe 7-8 years ago ... so, no, this new policy will have no affect on my buying habits. Screw 'em.

Actually, three months ago I went streaming only on Netflix, so I don't get DVDs at all anymore, though I will probably sign up for them again at some point.

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