Home Media Magazine cites a Parks Associate report that says customers are checking Netflix before renting movies on video on demand or watching HBO or Showtime.
Dallas-based Parks found that 16% of U.S. broadband homes consider using an SVOD service such as Netflix (or Hulu Plus) when watching movies on VOD. Another 17% of respondents check out Netflix before watching programming on premium channels such as HBO and Showtime.
The latter statistic is noteworthy considering Time Warner-owned HBO is aggressively seeking to circumvent the rise in SVOD popularity through its acclaimed HBO Go platform, which allows subscribers to access the premium channel's programming in high-definition on myriad consumer electroncis devices any time.
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