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They don't appear to be getting their critic feeds from Rotten Tomatoes (as Netflix does). I would guess that they are relying on heuristic searching because I saw random user reviews that snuck in suggesting a crawl.

The "frequently mentioned terms" is an interesting idea.

For those of you wanting a rocking movie search engine:



how goolge get the rating? I cannot fine where to give a rating.. Do they aggregate all the rating form different site? but each site has different rating caculation, ex. 10 stars...

The best thing out there is the Movie Review Finder Bookmarklet at:
Highlight the title of a movie on a Netflix page (or any other unframed web page) and it gives you google review, imdb, rotten tomatoes, and MRQE results (MRQE is the best source I've seen for movie reviews).

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Third-Party Netflix Sites